The personal touch
         

For a while I've been keeping an eye on an apparently Chinese scammer, who sends out messages with subject lines like ________ thought you might like to see this item. When opened, the message proves to contain a little bit of eBay-related boilerplate, some graphics lifted from eBay, some not-quite-English text and a link to one of a family of sites that appear to be hosted in China. The sites in question advertise expensive consumer goods at below market prices. The deceptive use of the eBay name and graphics, the fact that the domain names used change constantly and, of course, the use of spam for advertising makes it all but certain that this is a scam.
         

http://www.spamnation.info/blog/archives/2007/11/the_personal_touch.html