Hyundai to expand rural network in India

Hyundai Motors India (HMI) has said that it will be expanding its dealership network from 290 at present to 320 by the end of the year with specific focus on rural markets. HMI has also pointed out that the company will launch one new car model in the Indian market every year. The company is also working on increasing the localization of their cars in a bid to become price competitive.

Speaking on the matter to the media the companys managing director Mr. Han Woo Park said, "Our plan is to introduce more than one new model every year and refurbish more than one existing model to gain market share". He further added by saying, "In addition we will expand our dealership for deeper market penetration in India"...

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Source: Dalal Street Investment journal
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