Parlux Announces Buyback of up to 1 Million Shares
           

<p>FORT LAUDERDALE, FL--(Marketwire - November 3, 2008) -  Parlux Fragrances, Inc. (<exchange name="NASDAQ">NASDAQ</exchange>: <ticker name="PARL">PARL</ticker>)
announced today that the Board of Directors has authorized and recently
implemented the buyback of up to 1,000,000 shares of the Company's common
stock, or approximately 5% of the outstanding publicly traded shares. This
authorization is part of the Company's existing share buyback program
originally approved and announced in January 2007.

           

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